Consumerism in World History; The Global Transformation of Desire (Themes in World History)
Editorial Reviews
Review
...a lucid, insightful and highly readable discussion on the rise and nature of consumerist society...illuminating... provides an excellent foundation for further research...an excellent introduction to the study of consumerism in world history, and a highly recommended read for anyone interested in the subject- Jasmine Aimaq, Department of History, University of Southern California.
This is an excellent introduction to what is increasingly recognized as a major theme, or institution of world history...The book is an outstanding example of its genre.
S.A.M. Adshead, The International History Review.
Book Description
The desire to acquire luxury goods and leisure services is a basic force in modern life. Consumerism in World History explores both the historical origins and worldwide appeal of this relatively modern phenomenon.
Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies such as Africa, less renowned for consumerism. Raising new issues about change and continuity in Western history and discussing specific societies in World history, the book presents:
* Human societies before consumerism and how they have changed
* The origins of modern consumerism in western society
* Consumerism in Russia, East Asia, Africa and the Islamic Middle East
* Contemporary issues and evaluations of consumerism
This ground-breaking study is a fascinating exploration of the world in which we live and is compulsive reading for the general reader and students alike.
Consumerism in World History; The Global Transformation of Desire (Themes in World History)
Consumerism in World History (Themes in World History),Peter Stearns,Routledge,0415244099,Business & Economics,Business / Economics / Finance,Business/Economics,Consumer Behavior - General,Consumption (Economics),Economic History,History,World - General,Consumer issues,Cultural studies,History / World,World history
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